CREATIVE DIRECTOR + COACH + CONSULTANT

website design • marketing strategy

branding creation + elevation

logo creation • PRINT & DIGITAL MARKETING

CEDAR & CYPRESS

Logo Design | Brand Development | Creative Direction | Marketing Materials

Cedar + Cypress is a fair-trade jewelry company featuring globally made goods. They existed five years before their re-branding. The new strategy consisted of identifying the target audience and taking the company from a product based company to a lifestyle brand. This included a new color palette, fonts, photos (photography by Lauren Neal) and models, and an overall elevated brand strategy.

PAPILLON MARKETPLACE

E-COMMERCE WEBSITE CREATION | BRAND DEVELOPMENT | LOGO | PACKAGING DESIGN | CREATIVE DIRECTION & MARKETING

The branding of Papillon Marketplace included connecting the end consumer with the social responsibility of the business; orphan prevention through job creation. An innovative approach included hand-signed polaroid packaging, heart-felt story telling, and direct to consumer e-commerce site. These elements helped to boost the sales over 500%.

OUR DAYS

Marketing materials/catalog design

Our Days is a photo and film company specializing in documenting the authentic moments in our lives. The unique and artistic approach they take when it comes to capturing images, had to be translated into their branding and print materials. It was a creative challenge that called for an eclectic and creative design.

PRINCE & PIERRE

Brand creation | logo design | marketing materials

Prince & Pierre is an organic, gourmet, food company that creates unique, small-batch goods derived from natural Haitian ingredients. The branding included incorporating a local feel with a trending twist with the creation of the logo, photography, packaging, and social media.

SA VOIX | HER VOICE

LOGO CREATION | MARKETING MATERIALS

Sa Voix is a social business, aimed at impacting young girls aging out of orphanages. They create high-quality, handmade leather products for e-commerce, wholesale, and direct to consumer. The approach of branding had to balance the artistic designs within each product, with the professionalism of an upscale fashion company. This included the creation of the logo, as well as foundational branding aesthetics.

BONJOU BOUTIQUE

LOGO CREATION | BRAND DEVELOPMENT | E-COMMERCE WEBSITE

Bonjou Boutique is a new ethically made accessory and home goods company. They specialize in story based products connecting the customer to the maker. This required a well thought out approach that encompassed the power couples vision as founders, and maintained strength through e-commerce.